Frontgate is a retail catalog company that bills themselves as providing, “Luxury Home Furnishings and Décor for America’s Finest Homes”. A contractor working with Frontgate approached Terradise with a proposal for designing log carts. He wanted to show them some potential shapes for the product, which would be made from plastic simulating wrought iron. Working with my business partner, David Schwanemann, we developed these concept sketches for his presentation:
This was a blue sky project for Frontgate to develop concepts for a outdoor product that would allow dogs to escape from the sun and heat in the summer time. They were not satisfied with dog houses currently on the market, and wanted a product that would be more appealing to their upscale customers.
Concepts, Round 1:
The concept of a “dog cabana” to be placed near the pool was proposed by our client and deemed worthy of some exploration by the executives at Frontgate. I worked with my business partner, David Schwanemann, to develop these initial concepts for an internal review with our client:
Concepts, Round 2:
Several of these initial concepts were developed into boards for presentation to Frontgate. They selected the first concept to proceed to the next round with. A few changes were requested as the project progressed, and those were sketched accordingly: